It all began with a dream in Porto de Galinhas
Our story began in 2018 in Porto de Galinhas, Pernambuco.
That year, we took over a small seaside inn. It was a simple operation, with only a few rooms, modest facilities and many challenges.
That first inn no longer exists.
But something much greater was born in that small property.
There, we learned that hospitality goes far beyond selling room nights.
It is about creating experiences, developing people, transforming destinations and building sustainable businesses.
Every satisfied guest strengthened our conviction that we could grow without giving up warm hospitality, closeness and care for people.
That was where the seed was planted.
Growth built step by step
Our growth never happened by chance.
Every new acquisition was the result of hard work, planning, courage to take on challenges and trust in extraordinary people who walked alongside us.
This is how our journey was built:
- 2018 Small seaside inn
- 2020 Vila de Maré
- 2022 Atlântico Sul
- 2022 Estação do Sol
- 2023 Taboo Milagres
- 2024 Pousada Naala
- 2024 Taboo Refúgio
- 2024 Naala Gramado
- 2024 Zammá Gramado
- 2025 Naim
- 2025 Kaçuá
- 2026 Ocacocar
Today, we are present in some of Brazil’s most desirable destinations, bringing together hotels and inns with their own personalities but a shared essence.
Much more than hotels
Along the way, we realized something important.
Our business was never simply about buying hotels.
Our true purpose has always been to develop.
- Develop team members.
- Develop leaders.
- Develop entrepreneurs.
- Develop communities.
- Develop tourism destinations.
Every investment creates jobs, supports local suppliers, strengthens the regional economy and opens new opportunities for hundreds of families.
That is why we say our purpose is simple and powerful:
Create prosperity by developing people, businesses and destinations.
Why Terrae?
The word Terrae evokes the land.
To the soil.
To the place where everything begins.
No tree grows without strong roots.
No harvest happens without prepared soil.
No business prospers without committed people.
That is precisely the metaphor that inspired us.
We want to be the fertile ground where talent flourishes, ideas come to life, businesses grow stronger and tourism destinations evolve.
Every hotel in the group is a seed planted with responsibility, a long-term vision and respect for the history of each place.
Our culture
We believe results are the consequence of solid principles.
Our culture is built every day on values that guide every decision we make.
Honesty above any result.
Because reputation is worth more than any target.
Excellence is an obligation, not a differentiator.
Doing things well is not a luxury; it is the minimum expected.
Growth requires innovation and courage.
We do not grow by repeating the past. We grow by challenging convention.
Effort and consistency produce real results.
We do not believe in shortcuts. We believe in discipline, hard work and continuous improvement.
We grow together.
No business prospers alone. Our growth happens through people.
Terrae DNA
Our identity can be summarized in four words:
Boldness
Because doing things differently takes courage to make difficult decisions.
Results
Because sustainable growth only exists when we deliver value to guests, team members, partners and investors.
Prosperity
Because we believe success only matters when it is shared.
Legacy
Because we want to leave destinations better than we found them and build a company that continues to create positive impact for decades.
A brand for a story that continues
Grupo Terrae represents the continuation of a story that has matured.
It represents the continuation of a story that has matured.
We remain driven by the same passion for hospitality.
We continue to value human service.
We continue to believe in people.
We continue to invest in destinations with the potential to grow sustainably.
But now we do all of this under a brand that expresses much better who we are and where we want to go.
The future has already begun
Our objective is clear:
To be Brazil's most admired hotel group for its ability to grow, innovate and deliver results, valuing people and strengthening the communities where it operates.
This new website was created to tell that story.
To bring our guests closer to our brands.
To present our destinations.
To share our projects.
And above all, to show that behind every hotel there is a strong culture, people who are passionate about what they do and an unwavering belief that prosperity is built together.
Welcome to Grupo Terrae.
Fertile ground for people, businesses and destinations to prosper.